My path to inclusion and diversity work was not linear; this helped me understand there are many ways to journey forward.

I create ways for people to understand inclusion, equity, and diversity by meeting people where they are and helping them find personal connections with equity work. The goal is to make room for everyone at the table.

Christina Jefferson is a seasoned inclusion and culture executive, currently serving as Senior Director, Inclusion & Culture for the San Francisco 49ers, where she oversees talent and recruitment strategy. She built the team's first holistic internship program, its ERG strategic plan and annual Summit, and fan-facing initiatives like the Black Excellence Collection and APEX Collection, and served as NFL liaison for Super Bowl 60's diversity programming. She previously spent over five years at Sephora, rising to Senior Manager of Inclusion and Diversity, where she led inclusive hiring efforts and launched community programs including Classes for Confidence, which reached over 9,000 people.

Christina holds an MS in Human Resource Management with Honors from Golden Gate University and a BS in Ceramics from the University of Southern Indiana, and has completed leadership programs through Stanford GSB and Harvard Divinity School. She is also pursuing career and executive coach certification through iPEC's ICF-accredited program. She currently serves as Board Chair of the Jews of Color Initiative and a Board Member of Repair the World. Her recognitions include the OutSports Power 100, Silicon Valley Business Journal's Woman of Influence (2025), and induction into the Northern California Jewish Hall of Fame.

Coaching for Executive +

C

areer +

Non-Profit

Helping leaders find their own way.

  • ktvu.com

    Voices for Change (segment at 15:00)

    Watch here

  • 49ers.com

    To Move Forward, We Must Understand Our Past

    Read here

  • 49ers.com

    Juneteenth: Freedom, Justice and Belonging 49ers Front Office Panel

    Watch here

  • HUC: Conversations about Reparations

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    Rabbi Jonathan Crane, Raymond F. Schinazi Scholar of Bioethics and Jewish Thought at the Ethics Center, Emory University; Professor of Medicine, Emory School of Medicine; Professor of Religion, Emory College of Arts and Sciences

    Christina Jefferson, Senior Director, Inclusion & Culture at the San Francisco Forty Niners

    Andrew Rehfeld, Ph.D., President; Moderator

    There is no doubt America was built by enslaved people. Though many argue whether anything is owed to their descendants, Judaism strongly disagrees.

  • Inside the Oval

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    In the 40th episode of "Inside the Oval" presented by Dignity Health, Christina Jefferson discussed why people should be having conversations around DEI, lessons she learned from working in the service industry, the importance of giving and showing grace and more.